Problem Statement: Pricing Context and Background: The electric vehicle $($EV$)$ sector has been growing rapidly, spurred by heightened environmental awareness, advancements in battery technology, and government efforts to reduce carbon emissions. Despite these developments, EV adoption rates have not met expectations. A major barrier to wider adoption is the generally higher cost of EVs compared to traditional internal combustion engine vehicles. This price difference is due to factors like high battery costs, limited economies of scale, and the need for extensive charging infrastructure. The Problem: The key issue is the high initial purchase price of electric vehicles, which deters many potential buyers. You could explore the lack of understanding regarding different pricing strategies and their influence on consumer purchasing decisions in the EV market. Specifically, there is a gap in knowledge about how various pricing approaches can make EVs more attractive and accessible to a broader audience. Significance: Investigating pricing challenges in the EV market is critical because it directly impacts the rate of adoption and the transition to sustainable transportation. Effective pricing strategies can help remove financial barriers for consumers, thereby supporting environmental goals and reducing reliance on fossil fuels. Objectives or Goals: Describe what the objectives of the research are: Possible areas of focus for your Research Question: What are the most effective pricing strategies for increasing the adoption of electric vehicles? How do government incentives and subsidies affect the perceived affordability and attractiveness of EVs? What is the relationship between the total cost of ownership and the initial purchase price in consumer decision$-$making for EVs? Scope and Limitations: What it covers and what it does not Justification: Why is this research is necessary focus on How do government incentives and subsidies affect the perceived affordability and attractiveness of EVs?