Question: Procter & Gamble, a US - based packaged goods company, wants to use a sales promotional tool to generate consumer trial of its new detergent
Procter & Gamble, a USbased packaged goods company, wants to use a sales promotional tool to generate consumer trial of its new detergent but delay the reward. Based on this information, the use of would be suggested for Procter & Gamble.
a phone cards
b scannerdelivered coupons
c selfliquidating premiums
d priceoffs
e rebates
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