Procter & Gamble, explore their website to answer each of the below questions. Many times, the following website sections will contain the type of information required: about us, corporate governance/leadership, investor relations, sustainability/social responsibility, and media relations. If any of the pages or sections are not made apparent, you could also search for information using the company's search box which will sometimes provide a link to a page several layers into their website.

1. Select one of your focus company's key products or services and identify where it currently falls in the product life cycle. Support your conclusion.

2. Describe how your focus company utilizes each of the marketing communication tools for this product or service: advertising, sales promotion, personal selling, and public relations.

3. What pricing strategies does your focus company utilize: skimming, penetration, discount, psychological, etc.? Are the pricing strategies utilized effective in generating additional sales?