Question: Procter & Gamble has many soap brands. One reason for this is that soap users tend to group together in terms of preferences such as

Procter & Gamble has many soap brands. One reason for this is that soap users tend to group together in terms of preferences such as bleaching action, softness, stain removal, etc. Which of the following preferences pattern would most likely apply to P&G's method of response to market needs? Select one alternative: clustered preferences psychological preferences O cultural preferences O diffused preferences O homogeneous preferences

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