Question: Procter & Gamble ( P&G ) faced the Bullwhip Effect with its diapers. Small changes in consumer demand led to big swings in orders from

Procter & Gamble

(

P&G

)

faced the Bullwhip Effect with its diapers. Small changes in consumer demand led to big swings in orders from retailers to suppliers, causing too much inventory and higher costs. P&G fixed this by improving demand forecasting and working better with their supply chain partners, comment on this

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