Procter& Gamble (P&G), founded in 1837, is a multinational consumer goods corporation. Every day around the world, four billion consumers place their trust in one or more Procter and Gamble products. It is estimated that this American company has a net worth of$230 billion.

Becoming a global giant requires various strategic approaches. I want you to consider the complexity of how this MNC has managed across boarders and cultures. Chapter 5 indicates that as MNCsbecome more transnational, their strategies must address the cultural similarities and differences in their varied markets. Consider the strategic dispositions outlined in Chapter 5 and how any of those would apply to P&G's operations.