Question: Procter & Gamble ( P&G ) is a consumer goods company that not only produces laundry detergent but also markets fabric softener, laundry stain remover,

Procter & Gamble

(

P&G

)

is a consumer goods company that not only produces laundry detergent but also markets fabric softener, laundry stain remover, and spray starch. The company is applying a

__________

strategy.

Multiple Choice

brand dilution

brand extension

brand repositioning

line extension

-

branding

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