Question: Procter & Gamble uses a joint sales force to sell both its laundry detergent products and its bath soap products to the same supermarket chains.

Procter & Gamble uses a joint sales force to sell both its laundry detergent products and its bath soap products to the same supermarket chains. This is an example

Multiple Choice

a differentiation strategy.

a focused differentiation strategy.

a low

-

cost strategy.

synergy.

Procter & Gamble uses a joint sales force to sell both

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