Question: Procter & Gamble, with its broad product assortment ranging from disposable diapers to detergents, is able to abtain cooperation from supermarkets in displaying. promoting, and
Procter & Gamble, with its broad product assortment ranging from disposable diapers to detergents, is able to abtain cooperation from supermarkets in displaying. promoting, and pricing its products. This is which type of vertical marketing system?
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adininistered
cooperative
contractual
corporate
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