Question: Time left 1 : 2 5 : 1 8 Hide Because Proctor and Gamble has a broad product assortment and is able to obtain excellent
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Because Proctor and Gamble has a broad product assortment and is able to obtain excellent cooperation from supermarkets in displaying, promoting, and pricing its products, Proctor and Gamble represents which type of vertical marketing system?
Select one:
a corporate vertical marketing system.
b integrated horizontal marketing system.
c integrated homogeneous marketing system.
d administered vertical marketing system.
e interactive whollyowned marketing system.
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