Question: Procter & Gamble ( www . pg . com ) : Explore the P&G site and figure out how they test the likely market acceptance

Procter & Gamble

(

www

.

.

com

)

: Explore the P&G site and figure out how they test the likely market acceptance of their newest products. Is this an effective method? What are its pros and cons? What do you think of some of the newest products under consideration?

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