Question: Procter & Gamble's Tide detergent does not attempt to get to know customers personally. Instead, Tide creates engagement and Felationships through brand - building advertising,

Procter & Gamble's Tide detergent does not attempt to get to know customers personally. Instead, Tide creates engagement and Felationships through brand

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building advertising, websites, and social media presence. Which of the following types of associations would be most profitable for the firm to develop with these customers?

joint ventures

basic relationships

strategic alliances

full partnerships

business partnering

Question

1

5

pts

Procter & Gamble's Tide detergent does not attempt to get to know customers personally. Instead, Tide creates engagement and relationships through brand

-

building advertising, websites, and social media presence. Which of the following types of associations would be most profitable for the firm to develop with these customers?

joint ventures

basic relationships

strategic alliances

full partnerships

business partnering

Procter & Gamble's Tide detergent does not attempt to get to

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