Proctor and Gamble (P&G) www.pg.com is one of the largest comsumer product manufacturers in the world. They state that 4.8 billion people use their products globally. Perhaps you have used one today. Maybe you washed your clothes in Tide, dried them with Bounce, brushed your teeth with an Oral-B toothbrush with Crest toothpaste, washed your hair with Pantene and then put your baby in a Pamper! This company excels at brand managment. If their brand isn't number 1 or 2 in that category, they will drop the product line. Their brand managers are highly sought after by other companies hoping to learn from their expertise.

What role does innovation play in P&Gs strategy?