Proctor and Gamble$$s Gillette changed its approach to competing in the Indian market that allowed it to capture a vast proportion of the largest razor$-$blade market in a short period of time. Specific changes that were made to Gillette$$s approach in India include a brand$-$new product $($Gillette Guard$)$ created to meet the needs of Indian customers, use of local stores $($kiranas$)$ to distribute the product, setting up of local production, and utilization of Bollywood celebrities to market the product. In the context of our discussion on this case, which of the following statements best describes the approach outlined in the above scenario concerning Gillette$$s success in India?

Group of answer choices

Gillette successfully engaged in glocalization in the context of international expansion.

None of the listed statements constitutes a good representation of what explains Gillette$$s success in India in the context of our discussion of this case.

Gillette created a new product but used its existing business model to engage in reverse innovation.

The above scenario concerns neither reverse innovation, nor glocalization. Rather, it reflects Gillette$$s efforts in relation to its corporate$-$level strategy.

Gillette created a new product and used a new business model to engage in reverse innovation.