Question: Proctor and Gamble used high value coupons to introduce Crest White Strips to prospective new customers. Customers brought the coupons into stores and asked where

Proctor and Gamble used high value coupons to introduce Crest White Strips to prospective new customers. Customers brought the coupons into stores and asked where the White Strips were on the store shelves. This is an example of

.

Group of answer choices

Public relations

End

-

customer advertising

A pull strategy

A push strategy

Direct marketing

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