Question: Proctor and Gamble used high value coupons to introduce Crest White Strips to prospective new customers. Customers brought the coupons into stores and asked where

Proctor and Gamble used high value coupons to introduce Crest White Strips to prospective new customers. Customers brought the coupons into stores and asked where the White Strips were on the store shelves. This is an example of

.

Group of answer choices

A push strategy

Direct marketing

End

-

customer advertising

Public relations

A pull strategy

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OUTCOME 2 Describe how a training needs assessment should be done.

3 supervisors and 28 employees in the new procedures. What training method(s) would you use? Why?

OUTCOME 4 Identify the types of training-delivery methods organizations use.