Proctor and Gamble's $($P&G$)$ Tide is an extremely successful laundry detergent. In order to appeal to consumers who desire a lower$-$cost detergent and cannot afford to buy Tide, P&G introduced Cheer, which is a slightly lower quality product offered at a price point right below Tide. Cheer is:

Group of answer choices

a cash cow

P&G$\text{'}$s flagship brand

a low$-$end traffic builder

a flanker brand