PRODUCERS CONSUMERS VALUE AND DATA EXCHANGE AND FEEDBACK PROVIDERS OWNER PLATFORM ASSESS YOUR STRATEGY POSITION Choose from among the following 16 objectives the eight that are most important to your business. Selecting that subset will require considered trade-offs that reveal your offense-defense orientation. 1 Reduce general operating expenses Meet industry regulatory requirements 3 Prevent cyberattacks and data breaches 4 Mitigate operational risks such as poor access controls and data losses 5 Improve IT infrastructure and reduce data-related costs 6 Streamline back-office systems and processes 7 Improve data quality (completeness, accuracy, timeliness) 8 Rationalize multiple sources of data and information (consolidate and eliminate redundancy) Improve revenue through cross-selling, strategic pricing, and customer acquisition 10 Create new products and services 11 Respond rapidly to competitors and market changes 12 Use sophisticated customer analytics to drive business results 13 Leverage new sources of internal and external data 14 Monetize company data (sell as a product or a service) 15 16 Optimize existing strong bench of analysts and data scientists Generate return on investments in big data and analytics infrastructure CHECK THE EIGHT THAT QUALIFY. TOTAL NUMBER OF CHECKED BOXES Data Defense Strong defense is characterized by single source of truth (SSOT) architecture, robust data governance and controls, and a more centralized data-management organization. Data Offense Strong offense is characterized by multiple versions of the truth (MVOTS) architecture, high data flexibility, and a more decentralized data- management organization.