Question: Producing and successfully marketing new products is a difficult task and there are seven-key dimensions of best practices in this context. Apple currently evidences this
Producing and successfully marketing new products is a difficult task and there are seven-key dimensions of best practices in this context. Apple currently evidences this as most of their iPhones are successful. Using Apple as an example, explain four of the seven key dimensions (6 marks). ii. Explain any three essential considerations for the success of the new-product launch of Apple's iPhones (4marks)
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