Producing computers with special graphics teatures, at higher prices, especially for engineers Product differentation Low cost leadership Customer intimacy Focus on market niche Many business firms continue to operate old systems, known as: Old fashion systems Business systems Legacy systems Traditional systems IT infrastructure includes the physical hardware devices and software application, plus a set of fimmwide: * Data Technology Information systems Services -Highlights specific business activities where competitive strategies can best be applied Porter competitive forces Agency theory Transaction cost Value chain -A set of loosely coupled software components that exchange information with each other using universal Web communication standards and languages: Web sites JAVA Web services Web design A company keeps track of users preferences based on their purchases, and then recommends similar products is employing: Customer intimacy Product differentiation Supplier intimacy Focus on market niche