Question: PRODUCT : COCA -COLA soft drink Answer these questions for your product. ( COCA- COLA) : 1 - Describe your product and your firm. 2.

PRODUCT : COCA -COLA soft drink

Answer these questions for your product. ( COCA- COLA) :

1 - Describe your product and your firm.

2. List the key features and benefits.

3. What stage of the product life cycle is your product in?

4. What customer needs does your product meet?

5.How does your product differ from competitors?

6. When, how, and by whom is your product purchased?

7. How should your market be segmented?

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