Quiz Instructions

Instructions: Read the below journal on Coca Cola and answer case study questions. You may need to use concepts learned in the course to answer the case study questions $-$ be specific in your answer. The Journal has been shortened from a bigger article to use for this course.

Topic: Coca Cola leverages Data Analytics

Given the size of its operations, Coca Cola generates a substantial amount of data across its value chain $-$ including sourcing, production, distribution, sales and customer feedback. Over the years, the company has embraced Big Data to drive its business strategic decisions.

Coca Cola is the world's largest theverage company, with over $500$ soft drink brands sold in more than $200$ countries. Every day, the world drinks more than $1\mathrm{.}9$ billion servings of their beverages including Coke, Diet Coke, Fanta, Sprite, Dasani, Powerade, Schweppes, Minute Maid and more.

According to a Forbes article, Coca Cola was one of the first globally recognized brands, outside of the tech sector, to embrace Big Data. In $2012,$ its chief big data officer, Esat Sezer, said "Social media, mobile applications, cloud computing and e$-$commerce are combining to give companies like Coca$-$Cola an unprecedented toolset to change the way they approach IT$.$ Behind all this, big data gives you the intelligence to cap it all off."

More recently, Greg Chambers, global director of digital innovation, has said $"$Al is the foundation for everything we do$.$ We create intelligent experiences. Al is the kernel that powers that experience." It is quite clear that data analytics and AI have been woven into the fabric of Coca Cola.

In a world that is increasingly dynamic, with changing customer behavior, Coca Cola is betting on Big Data to remain relevant.

Coca Cola has been investing extensively in research and development, especially in artificial intelligence, to better leverage the mountain of data it collects from customers all around the world. This effort has helped the firm better understand consumer trends in terms of flavors, and customer's preference for healthier options in certain regions.

In addition, given Coca Cola presence in $200$ plus countries with varying customer trends and the rise of innovative brand, it has become increasingly important for the beverage company to understand and track the evolving taste of its customers and introduce a social consciousness to its product offerings.