Question: Product is Hydro Flask food container Target segment is - outdoorsy people in the late 20s to early 40s age range. These customers spend a

Product is Hydro Flask food container

Target segment is - outdoorsy people in the late 20s to early 40s age range. These customers spend a large portion of their time on outdoors adventures whether that be hiking, camping food containers for meal prep as well, however they are most likely to use the food containers while on an adventure has more disposable income

How will you price your proposed product? Choose between price skimming and penetration pricing approaches and justify your decision . Then discuss possible applications of price discrimination or psychological pricing to your product. If you can, use cost- or value-based pricing to come up with plausible price estimates to use in your write-up.

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