Question: Product layers are added as _________________; and this __________________ A. managers do marketing research ; reduces the firm s competitive edge B. products are launched

  1. Product layers are added as _________________; and this __________________

A.

managers do marketing research ; reduces the firm s competitive edge

B.

products are launched ; mitigates risk

C.

competition intensifies ; cuts margins

D.

consumers become more involved ; helps the brand compete

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