International communications may fail for a variety of reasons. Based on the international communications process, describe each process thoroughly with the errors that may result in communication failure with relevant examples. (25 marks)

QUESTION 2

Countertrade is a pricing that every international marketer must be ready to employ, and the willingness to accept a countertrade will often give the company a competitive advantage.

Discuss the following with relevant examples:

i. Three (3) reasons why countertrade would be a better solution

ii. Four (4) types of countertrade