Question: Product planners need to consider products and services on three levels. Each level adds more customer value. The most basic level is the which addresses

Product planners need to consider products and services on three levels. Each level adds more customer value. The most basic level is the which addresses the question, "What is the buyer really buying?"

core customer value

exchange value

an actual product

-

branding

an augmented product

Product planners need to consider products and services on three levels.

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