Product Pricing using the Cost-Plus Approach Methods; Differential Analysis for Accepting Additional Business Digital Displays Inc. recently began production of a new product, flat panel displays, which required the investment of $6,000,000 in assets. The costs of producing and selling 20,000 units of flat panel displays are estimated as follows: Variable costs per unit: Direct materials $120 Direct labor 30 Factory overhead 50 Selling and administrative expenses 35 Total variable cost per unit $235 Fixed costs: Factory overhead Selling and administrative expenses $1,000,000 400,000 Digital Displays Inc. is currently considering establishing a selling price for flat panel displays. The president of Digital Displays has decided to use the cost-plus approach to product pricing and has indicated that the displays must earn a 15% return on invested assets.