Question: Product profitability ( % ) Product A ( Segment 1 ) 4 0 4 0 2 0 2 0 5 5 table [ [

Product profitability (%)
Product A
(Segment 1)
40
40
20
20
55
\table[[Segment,Segment,Segment],[1,2,3]]
16
11
20
(Segment 2)(Segment 3)
Region 1
Region 2
14.
13
Advertising
Advertising budget remaining:
Annual market potential (million)
Product B
Product C
Segment 3)
55
\table[[,Segment,Segment,Segment],[,1,2,3],[Region 1,16,11,20]]
Allocate additional money towards advertising across products and regions
 Product profitability (%) Product A (Segment 1) 40 40 20 20

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