Product: Uber 

Marketing channels.  To the best of your ability, outline the marketing channels of your product or service offering as they currently exist. Most product and service offerings will have more than one channel, so your system should include at least two; for example (1) a direct channel for internet sales: manufacturer --> customer; and (2) an indirect channel such as manufacturer --> distributor --> wholesaler --> retailer --> customer. If your product or service only has only a direct channel, explain why. Would this channel strategy change as a result of your new target market? Why or why not?

Marketing channel strategy.  Why type of distribution intensity strategy does your product or service currently use? How do you know this? Would this distribution intensity strategy change for your new target market? Why or why not?

Value chain. Referring back to your marketing channel diagram, discuss what each member of the value chain does to bring value to the consumer. 

Pricing strategy. Referring to the various pricing strategies outlined in the week's readings, which one does your product or service currently use? Would you recommend any changes for your new target market? If so, how would you change it and why?

Answer rating: 100% (QA)

solution Marketing channels Uber is a global transportation technology company that connects riders and drivers through a smartphone app Uber uses mainly online channels to reach its customers such as ... View the full answer