Question: Product : Vital Proteins Collagen Peptides Website: https://www.vitalproteins.com/# Consider all the different products this company offers. What kind of targeting strategy are they using? (Highlight

Product : Vital Proteins Collagen Peptides

Website: https://www.vitalproteins.com/#

Consider all the different products this company offers. What kind of targeting strategy are they using? (Highlight one answer)

a) Undifferentiated Targeting Strategy (mass marketing)

b) Differentiated Targeting Strategy

c) Concentrated Targeting Strategy

d) Micromarketing (one-to-one marketing)

Explain your answer using course concepts:

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