Question: Products and services fall into two broad classes based on the types of consumers that use them. a) Name these two broad classes and describe

Products and services fall into two broad classes based on the types of consumers that use them. a) Name these two broad classes and describe how they are different from each other. [ 2 Marks] b) For each category in (a) above, identify and describe its sub categories. [ 8 Marks] c) Match the following products to any of the Sub categories mentioned in (b) above. Furniture a Rolex watch Tissue Paper Jaguar sports car Brown bread washing machines lawn mowers Life Assurance[ 8 Marks] d) What do industrial supplies and consumer convenience products have in common

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!