Products often define a person's self$-$concept. This, in turn, will strongly influence a consumer's behavior and their subsequent product choices. Some people go so far as to view possessions as if they were a part of them. This is a critical concept for marketers to consider when they develop marketing strategies for their products.

Drag each level of the extended self to the appropriate description below and click Submit.

Consumers include their house and furnishings in this level.

Consumers include cars and clothing in this level.

Consumers include things like their neighborhood in this level.

Consumers include their sports teams in this level.

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