Question: Prof Sullivan loves _ _ _ _ _ _ pricing , because it can allow you to strategically charge more than competitors. But, to do

Prof Sullivanloves ______pricing, because it can allow you to strategically charge more than competitors. But, to do this, you must carefully evaluate your value prop and the customer's perception of the value of your offering.
Question 12 options:
economic value to customer
auction
competitive
target-return

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