Program Code: CPL-5559-BMHT-0003-V2 WIL PROJECT CASE STUDY ORIENTATION \begin{tabular}{l} Applicable VLO's for This Week's Case Study \\ \hline 7. Compare and contrast various pricing strategies \\ - \\ Brief Introduction to This Week's Case Study \\ \hline The ADVANCED GREEN TECHNOLOGES store isteting \end{tabular} The ADVANCED GREEN TECHNOLOGIES store is testing the wafers for environmentally friendly products. Jessica the general manager, wants to make sure, the products yield higher profits and refurns. So, she launched these products in one store only and gathered some data in order to develop the pricing strategy, This Week's Detailed Case Study Information After testing the market for environmentally friendly products in a couple of stores, Jessica realized the need for a new pricing strategy. The current basic pricing strategy of "Cost Plus" is not a wise choice for this product choice. She belleves ADVANCED GREEN TECHNOLOGIES company should capfure the first mover advantage and skim the creme. She is not sure whether it will be possible to implement this strategy, because she never done it. Jessica decided fo talk to the marketing manager, and ask room. room. Jessica explains to the marketing manager, that skimming the creme, or "Price Skimming" is the most in ontaria. clients' loy for the company, because the company is a pioneer in these types of products in Ontario. Clients' love the company, and the recent environmental awareness is changing the expressed the need for specitic data which could support this mang manor agreed with Jessica but expressed the need for specific data which could support this important decision. So. Jessica meeting. meeting. Current pricing strategy of days, Jessica and the Marketing manager collected the data below. \begin{tabular}{ll} Current pricing strategy & Cost plus \\ Current average product price & ADVANCED GREEN TECHINOLOGIES stores prices \\ When compared to & ore slightly lower than competifors, around 2% \\ compotitors' prices & lower. \\ Average product price at companies stores & $100 \\ Average direct costs per product & $23 \\ Total overheod and indirect expenses & $2 Million \\ \hline \end{tabular} WILPROECT 19 Your task is: - 1% calculate the company's current sales and profits. - 1% calculate the company's expected sales and profits if the company adopts a "Price Skimming", and its prices will be 4% higher than the average price in the market place. - 3% discuss at least four pricing strategies which could be adopted by the ADVANCED GREEN TECHNOLOGIES company. Also, based on your calculations analyze which strategy should be followed and why? Note: use external resources if necessary and make any required assumptions. Clearly state your assumptions in your submissions, Your findings should be summarized in a 1-page word document. WILPROAECT 20 Program Code: CPL-5559-BMHT-0003-V2 WIL PROJECT CASE STUDY ORIENTATION \begin{tabular}{l} Applicable VLO's for This Week's Case Study \\ \hline 7. Compare and contrast various pricing strategies \\ - \\ Brief Introduction to This Week's Case Study \\ \hline The ADVANCED GREEN TECHNOLOGES store isteting \end{tabular} The ADVANCED GREEN TECHNOLOGIES store is testing the wafers for environmentally friendly products. Jessica the general manager, wants to make sure, the products yield higher profits and refurns. So, she launched these products in one store only and gathered some data in order to develop the pricing strategy, This Week's Detailed Case Study Information After testing the market for environmentally friendly products in a couple of stores, Jessica realized the need for a new pricing strategy. The current basic pricing strategy of "Cost Plus" is not a wise choice for this product choice. She belleves ADVANCED GREEN TECHNOLOGIES company should capfure the first mover advantage and skim the creme. She is not sure whether it will be possible to implement this strategy, because she never done it. Jessica decided fo talk to the marketing manager, and ask room. room. Jessica explains to the marketing manager, that skimming the creme, or "Price Skimming" is the most in ontaria. clients' loy for the company, because the company is a pioneer in these types of products in Ontario. Clients' love the company, and the recent environmental awareness is changing the expressed the need for specitic data which could support this mang manor agreed with Jessica but expressed the need for specific data which could support this important decision. So. Jessica meeting. meeting. Current pricing strategy of days, Jessica and the Marketing manager collected the data below. \begin{tabular}{ll} Current pricing strategy & Cost plus \\ Current average product price & ADVANCED GREEN TECHINOLOGIES stores prices \\ When compared to & ore slightly lower than competifors, around 2% \\ compotitors' prices & lower. \\ Average product price at companies stores & $100 \\ Average direct costs per product & $23 \\ Total overheod and indirect expenses & $2 Million \\ \hline \end{tabular} WILPROECT 19 Your task is: - 1% calculate the company's current sales and profits. - 1% calculate the company's expected sales and profits if the company adopts a "Price Skimming", and its prices will be 4% higher than the average price in the market place. - 3% discuss at least four pricing strategies which could be adopted by the ADVANCED GREEN TECHNOLOGIES company. Also, based on your calculations analyze which strategy should be followed and why? Note: use external resources if necessary and make any required assumptions. Clearly state your assumptions in your submissions, Your findings should be summarized in a 1-page word document. WILPROAECT 20