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QUESTION ONE

BACHELOR OF COMMERCE IN SUPPLY CHAIN MANAGEMENT LOGISTICS MANAGEMENT $2$

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Wegmans Food Markets, Inc., is one of the premier grocery chains in the United States. Headquartered in Rochester, New York, Wegmans operates about $100$ stores, mainly in Rochester, Buffalo, and Syracuse. There are also a handful of stores elsewhere in New York State as well as in New Jersey, Massachusetts, North Carolina, Pennsylvania, and Virginia. The company employs over $45,000$ people, and has annual sales of over $$3$ billion. Wegmans has a strong reputation for offering its customers high product quality and excellent service. Through a combination of market research, trial and error, and listening to its customers, Wegmans has evolved into a very successful organization. Its sales per square foot are $50$ percent higher than the industry average.

Superstores

Many of the company's stores are giant $100,000-$square$-$foot superstores, double or triple the size of average supermarkets. You can get an idea about the size of these stores from this: they usually have between $25$ and $35$ checkout lanes, and during busy periods, all of the checkouts are in operation. A superstore typically employs from $500$ to $600$ people. Individual stores differ somewhat in terms of actual size and some special features. Aside from the features normally found in supermarkets, they generally have a full$-$service deli $($typically a $40$ foot display case$),$ a $500-$square$-$foot fisherman's wharf that has perhaps $10$ different fresh fish offerings most days, a large bakery section $($each store bakes its own bread, rolls, cakes, pies, and pastries$),$ and extra$-$large produce sections.

They also offer WEGMANS FOOD MARKETS OPERATIONS TOUR film processing, a complete pharmacy, a card shop, video rentals, and an Olde World Cheese section. In$-$store floral shops range in size up to $800$ square feet of floor space and offer a wide variety of freshcut flowers, flower arrangements, vases, and plants. Instore card shops cover over $1,000$ square feet of floor space. The bulk foods department provides customers with the opportunity to select the quantities they desire from a vast array of foodstuffs and some non$-$food items

such as birdseed and pet food. Each store is a little different. Among the special features in some stores are a dry cleaning department, a wokery, and a salad bar.

Some stores feature a Market Caf$$ that has different food stations, each devoted to preparing and serving a certain type of food. For example, one station will have pizza and other Italian specialties, and another oriental food, and still another chicken or fish. There also will be a sandwich bar, a salad bar, and a dessert station. Customers often wander among stations as they decide what to order. In some Market Caf$$s$,$ diners can have wine with their meals and have brunch on Sundays. In several affluent locations, customers can stop in on their way home from work and choose from a selection of freshly prepared dinner entrees such as medallions of beef with herb butter, chicken Marsala, stuffed flank steak with mushrooms, Cajun tuna, crab cakes, and accompaniments such as roasted red potatoes, grilled vegetables, and Caesar salad. Many Wegmans stores offer ready$-$made sandwiches as well as made$-$to$-$order sandwiches. Some stores have a coffee$-$shop section with tables and chairs where shoppers can enjoy regular or specialty coffees and a variety of tempting pastries.

$($Source:

https:$//$www$.$chegg.com$/$homework$-$help$/$wegmans$-$food$-$markets$-$inc$-$one$-$premiergrocery$-$chains$-$united$-$s$-$chapter$-1-$problem$-2$otq$-$solution$-9780078024108-$exc$)$

With reference to the case study above

Indicate how and why each of these factors are important to the successful operation of a supermarkets like Wegmans Food Markets, Inc..:

$1\mathrm{.}1$ Customer satisfaction

$1\mathrm{.}2$ Forecasting

$1\mathrm{.}3$ Location