Project #$14-$ Chapter $14-$ Integrated Marketing Communications

Review Integrated Marketing Communications $($IMC$)$ in Chapter $14$ of your text $($pages $416419).$

Your assignment is to study Apple as an example of IMC. Critique how well they do IMC. Be sure to use 'marketing terminology' and analytic techniques when you write this up$,$ not just your own thoughts and impressions.

Give several examples of their different types of communication that Apple utilizes and how they are integrated to follow the $3$ C$\text{'}$s of IMC $($clear$,$ consistent, and compelling$).$