Project 1

• Your organisation has been developing a new product. Market research, conducted prior to the development of the new product, indicated that it should be viable, will meet the needs of the target market and is going to be profitable. Many months have been spent working on product development, which has involved considerable cost input.
• You are the manager of a six person marketing team and have been advised, by senior management, that the product is almost ready for sale. An intense promotion and marketing campaign is required, backed up by a long-term marketing strategy. Plans have been drawn up and are ready for implementation.
• Part 1
• writethree thousand word paperoutlining the steps and procedures you would follow to:

1. Implement a marketing plan that includes the initial promotionintroduction of the product to the marketand the long-term strategy.
2. Ensure that the marketing and promoting plans align with the goals and strategic plans for the organisation and complies with legislation.
3. Identify marketing strategies and the right marketing mix
4. Involve and inform relevant personnel in the organisation.
5. Monitor and evaluate the initial promotionusing appropriate metrics.
6. Use the evaluation data to benefit the team and the organisation.

Part 2

Assume that the marketing team is newly formed and has not worked on a promotion like this before.

In five hundred words explain what you, as team leader, could do to help the members:

1. Identify their goals, targets, responsibilities and relevant key performance indicators.
2. Communicate effectively and collaborate to form a cohesive, high-performing team.
3. Identify and access the resources that will be required for implementation of the plan.
4. Ensure that the people responsible for each element of the marketing mix work together to meet the organisation's marketing objectives.

Why is this necessary? Explain and justify your responses.

Part 3

In some cases it is necessary to change business practices in line with changing customer requirements. In five hundred words explain what this means and why it might be applied to a marketing team.