Project #$8-$ Chapter $8-$ Critique a Product Mix Unilever is one of the world's largest CPG $($consumer packaged goods$)$ marketers in the world. Your assignment is to critique their overall product mix.

Review their general categories of products, the number of product lines for each, and the depth of the product lines.

While understanding that a large product mix reduces risk, it also can become unwieldy and cause a company to lose focus.

Give you critique of Unilever's mix. Should they be active in as many categories as they are? Is there a new category you'd recommend? Within categories, do they have a reasonable number of product lines or are they too broad or narrow? Do they have sufficient depth in their product lines or too little$/$too much? Do they have too many brands and should some be dropped or consolidated?

This assignment will be fairly involved but give you good exposure to CPGs$.$ As part of it$,$ you can compare Unilever to one their major competitors: Procter & Gamble.