Project Assignment: Retail Management

I need two study reports regarding FMCG Companies.

Objective: To gain an understanding of Retail Management topics in practical situation. After completing the project, the students would be able to:

• Relate Retail Management concepts to actual retail settings
• Understand the implementation of Retail Management in real life scenarios
• Experience Retail Management challenges faced by various retail stores

These learnings shall be ensured through research, primary as well as secondary, of various Retail Stores

Process:

• Students would be divided into groups
• Each group needs to choose one retail category
• Groups shall research about at least ten different retail stores related to the chosen category. The

Researched stores should be a mix of Modern Trade and General Trade

• Groups will need to research about at least one outlet from outside the chosen category and compare their observations with chosen category outlets

• Groups are expected to gather the following information:
  • Type of Retail store in terms of Format, Retailing Processes, Ownership
  • Type of different channel formats, if any
  • Retail store size, location and its appropriateness
  • Product assortment and their respective target segments
  • Private labels, if any
  • Pricing Strategy being implemented
  • Various marketing communications used inside the store
    • Visual Communication store frontage and retail identity
    • Store Planning Space allocation of the store and store layout
    • Merchandising Merchandise presentation, fixtures, signage, Point Of Sale Material (POSM), planogramming
    • Store Design - Store ambience, lighting, sound, interior design and overall consumer experience
  • Salesperson management Number of salespersons, cost of each salesperson, recruitment process and training process for salespersons
  • Innovative use of technology
  • Retailer Profitability in terms of
    • Average daily footfalls
    • Sales Gross Sales, Net Sales, Sales growth, Sales per unit of space, category wise sales, department wise sales
    • Profit Gross Margin, Net Margin
    • Efficiency Conversion rate, Average transaction value, Inventory turns, Product returns, accessory sales as a percentage of overall sales, GMROF, GMROII
    • Employee Productivity Sales per employee, Sales to salesperson cost ratio
  • Any other industry specific learning
  • Key takeaways from the project

Evaluation:

• Report 10 marks
• Report to be submitted in MS Word Doc format as a soft copy in Google Classroom
• Only 1 person in the entire group needs to submit the report

Please provide information about varios kirana stores