PROJECT BRIEF TEMPLATE

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PROJECT TITLE

CLIENT NAME

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PROJECT MANAGER

POINT OF CONTACT NAME

PHONE

EMAIL

MAILING

ADDRESS

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PURPOSE

Identify how your content strategy will support your company$$s mission.

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GOALS

A summary of the SMART goals for your content strategy.

STORY

The overall theme or message for your content, including the unique value of your project.

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TEAM

List the project leader, contributors, creators, and other key stakeholders.

BUDGET

Outline the expense for this project, and when expenses are expected by week, month, quarter, or year.

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TIMEFRAME

Specify key dates and deadlines for deliverables. Also, include any timeframe for evaluating the metrics of this project.

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