Question: Project Briefs Select a manufacturing local / multinational firm Introduction & Product / Business portfolio details Present the Supply Chain Model of the company Analyze

Project Briefs

Select a manufacturing local / multinational firm

Introduction & Product / Business portfolio details

Present the Supply Chain Model of the company

Analyze in details the marketing channel strategy of the company. This must include the elements of design, structure, and intensity.

Discuss all the avenues firm is implementing

Apply Lewis Bucklin Service outputs framework for this organization

Present 8-universal flows for the channel

Compare your companys channel strategy with its equal direct competitor to show what is missing or what is additional channel activities of your firm

Propose WOW factors for your chosen firm

Based on the comparison, present your recommendationsSubmission

A comprehensive report in hard copy form

Must be APA format

Must have title page , Abstract, Table of content

Must be presented in binding form

Submission will be taken in the second last class after which submission will not be accepted

Minimum words count 1500 words

Mention the complete name with ID on the title page

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