PROJECT OPTION # 2

This is a cumulative project that brings together concepts learned over the past 15 weeks. Develop a business plan for an event company (ex. Fundraising event, circus, concert, sporting event, etc.) which will include the following components:

Operating Plan

• Description of the event
• Schedule of the event
• Resources needed for the event (staff hours, parking, etc.)
• Financial Plan
• Budgeted income statement (revenue expenses)
• What are sources of revenue and matching expenses
• Additional revenues (t-shirts, concessions, souvenirs, CDs, etc.)
• What percent of customers purchase additional items?

Cost-Volume-Profit analysis

• Calculate Breakeven point and Target Profit
• Consider various ticket price levels (VIP section, bleachers, etc.)

Cost-Benefit analysis

• Identify alternative venues (indoor vs. outdoor, city vs. suburb)
• Compare both alternatives

Measure performance after the event

• Prepare an actual income statement
• Investigate variances

Presentation

Prepare a visual presentation of your business plan. Describe why you made certain decisions and price points.

Written Report

Prepare a written report that describes the process you went through including pros/cons of various choices you had to make throughout the project. MINIMUM 2 pages MAXIMUM 4 pages.