Question: Project Two: Assessing Financial Performance Competency In this project, you will demonstrate your mastery of the following competency: Assess current performance of an organization through

Project Two: Assessing Financial Performance Competency In this project, you will demonstrate your mastery of the following competency: Assess current performance of an organization through analysis of financial statements. Scenario In Project One: Applying Strategic and Operational Thinking, you prepared Key Performance Indicators (KPIs) of your product line for the sales and marketing departments. You will apply revised KPIs toward the analysis of a proposed sales and marketing initiative to increase memberships in neighborhoods with predominantly low-income populations, whether the populations are in rural, suburban, or city locations, per the provided Executive Summary from the Sales and Marketing departments. The CEO of ABC Corporation, Anne Hernandez, has provided you with several documents and wants you to use the provided documents to create KPIs that now align with the strategic plan provided in the Triple Bottom Line Balanced Scorecard. You will summarize your findings in a memo addressed to the CEO

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