1. Promotion & Advertising Promotion and sales promotion are two controversial terms in the marketing and advertising fields because they are often used interchangeably but they are not the same thing in practice. Conceptually, Promotion is one of the 4Ps in the marketing mix. To prepare for this Discussion, review the resources, and search for more related resources on the internet. Then reflect, consider, and explain their potential advantages and limitations in detail on how sales promotion and advertising may influence product awareness/sales in the market.
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3. Read at least two of your colleagues’ posts, and in one or more of the following ways: 
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5. i. Support a colleague’s position on the advantages and limitations of sales promotion and advertising. 
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7. ii. Refute a colleague’s claim regarding the advantages and limitations of sales promotions and advertising.

Answer rating: 100% (QA)

Colleague 1 Sales promotion and advertising both play significant roles in influencing product awareness and sales in the market Sales promotion refers to the shortterm incentives or activities that a... View the full answer