Question: Promotion Assignment Your assignment is to promote a single game event for a sports organization of your choosing. Your promotion should follow the CASES principle
Promotion Assignment Your assignment is to promote a single game event for a sports organization of your choosing. Your promotion should follow the CASES principle as outlined in TSM: 1. Clear target and objectives. 2. Add value. 3. Simple. 4. Experiential. 5. Sponsored. Format: Title of the Promotion not as simple as it looks Description of the Event who, what, when, where, how (think of this as an introduction to the event) Separate sections for CASES elements discuss how your promotion meets the specific element and works with the other elements Section for the Win-Win-Win concept discuss how this promotion facilitates wins for the sponsorship Section for control describe how you will measure this promotion to assess its effectiveness in creating a Win-Win-Win
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