Promotional Mix Elements $(40$ points$)$

Choose a product or service from a company of your choice.

Identify and describe at least any three elements of the promotional mix used by the chosen company

to promote their product or service. Provide real$-$world examples of each element $($you may attach a

snapshot of the ads or promotional material, provide links, etc. in the body of the document$).$

Note: Make sure that you identify three different promotional mixes. For example, do not use $3$

ads by the company $-$this will only count as onemotional mix. Find instead, one ad$,$ one

press release, one sales promotion used by the company.

Analyze and evaluate the effectiveness of each promotional mix elements you identified above.

Consider the target audience, message clarity, creative execution, and overall impact of each element.

Discuss the strengths and weaknesses of each promotional mix element in terms of reaching and

influencing the target audience.