Promotional Mix Elements Read the overview below and complete the activities that follow. This exercise will help you identify the different elements of the promotional mix. Promotion represents the fourth element in the marketing mix. The promotional element consists of communication tools, including advertising, personal selling, sales promotion, public relations, and direct marketing. The combination of one or more of these communication tools is called the promotional mix. Going green (Story In newspaper about how a local company is becoming environmentally friendlyis classified under Personal Selling Direct marketing Sales promotion Advertising Public relations Promotional Mix Elements Read the overview below and complete the activities that follow. This exercise will help you identify the different elements of the promotional mix. Promotion represents the fourth element in the marketing mix. The promotional element consists of communication tools, including advertising, personal selling, sales promotion, public relations, and direct marketing. The combination of one or more of these communication tools is called the promotional mix. Going green (Story In newspaper about how a local company is becoming environmentally friendlyis classified under Personal Selling Direct marketing Sales promotion Advertising Public relations L.L. Bean Catalog (The catalog for outdoor gear, apparel and footwear that is delivered to your home.) is classified under O Personal Selling O Public relations O Sales promotion O Advertising Direct marketing McDonald's Monopoly (Game that the hamburger chain runs periodically) is classified under O Personal Selling Public relations O Sales promotion Advertising O Direct marketing A company selling large-scale software systems to insurance companies to streamline their policy administration processes will most likely rely on to promote its product. O advertising O sales promotion O personal selling o publicity public relations Advertising is: O the two-way flow of communication between a buyer and seller designed to influence a purchase decision. O any paid form of customized interaction about an organization and its products or services transmitted to a target audience by an identified sponsor. O any paid nonpersonal communication about an organization and its products or services transmitted to a target audience by an identified sponsor. O a form of communication management that seeks to influence the feelings, opinions or beliefs held about a company and its products or services. a short-term inducement of value offered to arouse interest in buying a product or service. Panda Express offers an online coupon for a free 22 oz. fountain drink with the purchase of any 2- or 3-entre plate after 9:00 p.m. This coupon is an example of: O publicity. O public relations. advertising. personal selling. O a sales promotion. When you are channel-surfing one evening, you come across an infomercial for the Ronco Indoor Rotisserie, and the hosts show you how to cook chicken, beef, pork and even hot dogs with ease. Additionally, if you call the toll-free number during the show, you will get a Ronco Chop-O-Matic for free. The infomercial is an example of: O public relations. O direct marketing. publicity. O personal selling. advertising