Promotional Mix Elements This exercise will help you identify the different elements of the promotional mix. Promotion represents the fourth element in the marketing mix. The promotional element consists of communication tools, including advertising, personal selling, sales promotion, public relations, and direct marketing. The combination of one or more of these communication tools is called the promotional mix Read the descriptions of different elements of the promotional mix. Drag the items to the appropriate category below. Blue suits/white Buy one/get one Budweiser Going green shirts free Clydesdales The Gecko and McDonald's Company Annual L. L. Bean Catalog Mr. Plaid Coat Cavemen Monopoly Report Advertising Sales promotion Personal selling Direct marketing Public relations Budweiser Buy one/get one Company Annual The Gecko and Going green free Clydesdales Cavemen Report McDonald's Blue suits/white Mr. Plaid Coat L. L. Bean Catalog Monopoly shirts