PROMPT: Describe the decision$-$making process for your last vehicle through

input $($marketing efforts$),$ processing $($recognition and evaluation$),$ and output

$($purchase$).$ Include specific components of each stage such as sociocultural

environmental factors, motivations and post$-$purchase evaluation. If you haven't

purchased a vehicle recently, describe a recent major purchase such as your living

space. Professor's coaching tips: We are attempting to demonstrate what we

learned about the decision$-$making process and the purchased item is just here to

to apply the marketing concept. Avoid focusing on the item instead of the process.

Use the $5$ stages of the consumer decision$-$making process outlined in our week $3$

reading. As the buyer goes from the first stage to the last, what is the marketer

doing to help move the buyer from the first stage to the last. Think about what we

learned about the four strategic components of marketing. Use features from all

four to perform your analysis. Use the website and ads and any other information

a typical buyer would use. Factor in the risk component of decision$-$making. You

could use the Influences chart in our material. Maslow's Hierarchy applies well to

this topic.