Prompt

For this project, you will analyze the case study, Up in the Air: The Sustainability of Allegiant Air, which is linked in the Supporting Materials section. You will begin by looking at various aspects of both the daily operations of the company and its management strategies to determine the impact they have on the social responsibility of the company. You will examine the impact this has on the internal and external stakeholders of the company, as social responsibility impacts them the most. Then, you will devise a revised strategy plan that addresses any gaps and risks you have identified in regard to social responsibility.

Discuss how the influence of internal and external forces was considered when developing the revised strategy plan. In other words, how did you account for the internal and external influences that affected the first strategy plan in the development of the revised strategy plan?

Explain how issues of ethics were considered when developing the revised strategy plan. If issues of ethics did not need to be considered or revised, explain why.